perception

reputation

understanding

Web intro : domains

Your domain name is how you are known and found online.
It might be your company name, your product name, or both.

The domain name you choose will set a perception.
It will build a reputation. It will define you. It will fundamentally change the way your company is perceived and how your customers interact with you.
Choose wisely.

Note:
One common misconception about a domain name is that when you buy it, you own it indefinitely. In fact, you have only purchased the right to use that domain name for a limited period of time.
Additionally; as the owner of the domain you do have the 'right to renew'. Securing your domain name(s) for a longer term can prove to be more cost effective.